Because of lost opportunities & market shares. Because of sunk costs developing products without a market. Because of the disconnect between the strategic vision of the company and daily product development activities. Lack of common understanding who is the customer and what the product value is within the organisation (engineering, marketing, sales, finance and legal teams). Because of missed product launch concepts & product launch dates.
How we work?
We sprint, focused.
- Validated value proposition for your target market
- Market requirements specification & validation data
- Product strategy, product roadmap & implementation plan
- Process design: from unknown unknowns to validated product strategy
- Product value communication strategy and product leadership